BC Gets Global Recognition

From Local Roots to Global Recognition: The Rise of BC Wine

British Columbia’s wine industry is one of Canada’s greatest success stories—built on resilience, innovation, and a deep connection to the land. What began as a small, experimental agricultural effort has grown into a globally respected wine region, attracting attention from critics, tourists, and wine lovers around the world.

Where It All Began

Wine production in BC dates back to the 1800s, but the modern industry really took shape in the late 20th century. For many years, vineyards were planted with hardy but lower-quality grape varieties designed to survive Canada’s colder climate.

That all changed after the North American Free Trade Agreement (NAFTA) came into effect in the late 1980s/early 1990s. Faced with increased competition from international wines, BC producers made a bold decision: pull out older vines and replant with premium European varietals like Pinot Gris, Merlot, and Cabernet Franc.

It was a risk—but it paid off.

The Turning Point

In 1990, the introduction of the Vintners Quality Alliance (VQA) set strict quality standards and helped define BC wines by region and authenticity. This gave consumers confidence and helped elevate the province’s reputation.

Over the next few decades, regions like the Okanagan Valley, Similkameen Valley, and Vancouver Island began producing wines that could compete on the world stage.

How Big Is BC Wine Today?

Today, BC’s wine industry is a major economic driver. There are now over 300 wineries across the province, contributing billions of dollars annually to the provincial economy when you factor in production, tourism, hospitality, and retail.

The industry supports thousands of jobs—from vineyard workers and winemakers to tasting room staff, hospitality teams, and local suppliers. It’s not just agriculture—it’s a full ecosystem.

The Wineries Leading the Way

BC is home to a mix of globally recognized estates and small, boutique producers. Some of the most well-known names include:

• Mission Hill Family Estate – Known for its award-winning wines and iconic architecture

• Jackson-Triggs Okanagan Estate – A major national brand with strong distribution

• Quails' Gate Winery – Family-owned and highly respected for Pinot Noir and Chardonnay

• Burrowing Owl Estate Winery – A premium producer that helped elevate BC’s global reputation

  
  

While large wineries produce a significant share of total volume, one of BC wine’s greatest strengths is its diversity—many smaller producers focus on quality over scale, creating unique, terroir-driven wines that stand out in a crowded global market.

The Power of Wine Tourism

Wine has become one of BC’s biggest tourism drivers. Each year, hundreds of thousands of visitors travel to wine regions—especially the Okanagan Valley—to experience vineyard tours, tastings, and farm-to-table dining.

Wineries have evolved into full destination experiences, often featuring restaurants, accommodations, and events. This has created a ripple effect, supporting local hotels, restaurants, transportation services, and small businesses.

Trends Shaping the Future

BC wine continues to evolve with changing consumer tastes and global trends:

• Premiumization – More focus on small-lot, high-quality wines

• Sustainability – Increased commitment to organic and biodynamic practices

• Cool-climate varietals – Growth in Pinot Noir, Riesling, and sparkling wines

• Local-first mindset – Consumers choosing BC wines to support local producers

Despite challenges—from climate variability to global competition—the industry continues to innovate and adapt.

A Proud BC Story

BC wine is no longer an emerging player—it’s a respected force on the global stage. What makes it special isn’t just the quality in the glass, but the story behind it: risk-taking growers, passionate winemakers, and a community built around the land.

From the vineyards of the Okanagan to the coastal wineries of Vancouver Island, BC continues to prove that world-class wine can thrive right here at home.

We’re proud to support and showcase local BC wines—bringing you closer to the people, places, and stories that make every bottle worth sharing.